Variation 1 (1).jpg

Marketing Communications 2022

QUARTER 2/3/4

 

Presented by

Christina Weizmann

PIVOTAL CONCEPTS

USING A PROACTIVE AND STREAMLINED STRATEGY

SOCIAL MEDIA PLATFORMS

VIDEO/IMAGE/CONTENT GENERATORS

EVENTS/INFLUENCERS/PARTNERSHIPS

SEARCH ENGINE OPTIMIZATION

PAY-PER-CLICK ADVERTISING

PUBLIC RELATIONS / COMMUNITY INITIATIVES / EDUCATION / ASSOCIATIONS

1. SOCIAL MEDIA GROWTH

Screen Shot 2022-03-31 at 10.45.45 PM.png

FOCUS ON

INSTAGRAM

FACEBOOK

TIK TOK

GOOGLE

TWITTER

LINKED-IN

PINTEREST

LOOK AT THE COMPETITION

ZEVIA

BUBLY

ZOA

FOLLOWERS

INFLUENCERS

TYPES AND STYLES OF POSTS

PROCESS

Goal: 

 

Build an engaged and loyal audience to promote our brand and spread our message and allows us to directly communicate with our fans and customers to get feedback.  

 

  • We need to use our voice for good… promoting health, a functional beverage with benefits, a better alternative.  Fun, transparent, educational, engaging.

  • We need to identify our purpose and express ourselves authentically - to earn trust and have the audience listen - particularly about health benefits, mixers etc.

  • We need to identify our future fans and how we want to make them feel
    (Age, gender, location, hobbies, interests, desires, occupation, quirks)

  • We need to establish the content brand and format and tools
    (Cloudcampaign:  Vlog, animation, interview, tutorial, activity, national days, mini-doc)

  • We need to create a monthly content calendar with a consistent repeatable system

  • (High quality content managed on one platform in less time)

  • Machine Content:  Reviews, quotes, stories, curated content.

 

Following others: 14% follow back

Follow & Like: 22% follow you back

Follow, Like and Comment:  34% follow you back

 

We need to keep up to date with what works on the chosen platforms - track results.

 

Reel Content has the highest amount of traffic and engagement compared to any other Instagram tool 

 

Shareable Content - give them the urge to share - usually works well with contests, but also breaking news, recipe videos, educational, inspiring, motivational, hilarious or sad content. Make the audience look good when they share it!

 

On Facebook more than 85% of users watch videos with the sound off - so add subtitles.

 

Our Mission, Brand and Audience

 

What do we do and why

Know what we are and our brand will evolve

Know our audience

Know their pain points

Offer a solution

 

Content Creation

 

How do we want our content to make people feel

Choose format

Be consistent

 

Harnessing the Power of Emotions

 

Storytelling is our superpower

Use 3 kinds of content (memorable, machine, etc)

 

Become a Prolific Producer

 

Use content calendar

Social media experiment

Repurposing content

Using influencers

Tapping into news/trends/holidays etc.

Repurposing Content

 

Social Media Alchemist

 

Testing platforms

Reviewing results and stats

Dominating each platform

 

Growing Our Following 

 

Cheerleaders and Collaborators - tied into events/charities/promotions

Turning followers into customers and vice versa.

3rd Party Tools

Cloud Campaign - scheduling, management and repurposing content

3rd Party App - animated fun videos/music/graphics - affordable

Google Ads

Facebook Ads

Instagram Ads

SEO management and analytics to review competitors

2. PPC Advertising

Analyze what competitors are doing

See what they're spending

Selling also on Amazon

3. Sales Funnels

Ads

Landing Page - SHOP online

Directory of retail stores

Determining distribution/subscriptions

4. Search Engine Optimization

Analyze what competitors are doing

Analyze Keywords

Analyze Trends and ad spend

Blogging, updating content

Building relevant backlinks

5. Articles/PR/Partnerships/Charities/Events/Sponsorships

Guerilla Marketing Tactics at a local level

PR with local and national / US media

Getting recognized by top 10 healthy beverages

Participating in and sponsoring events

Attach ourselves to a good cause with partial proceeds

Community initiatives eg. Diabetes Association

Sparkling Hills Women of Worth

Celebrity Golf Tournament